Friday, September 3, 2010

Show your Kat pride on your license plates

Bearkat fans can now unleash their passion on the new Sam Houston University Specialty license plate released to the market today through

Starting today at, you’ll find a specialty plate for Sam Houston State to create for your car or truck.

Order online at or by calling 888-7MY-PLATES.

My Plates prices range from $55 to $195 for a one-year plate. The yearly cost gets lower when plates are purchased for 5 or 10 years.

“Specialty” plate refers to any official license plate other than the state’s general issue plate. Specialty plates can be “personalized” plates, but they don’t have to be. The legislature, the law, TxDMV, and My Plates use only “specialty” and “personalized” to refer to these plates, not “vanity,” which is slang that rarely fits the diverse stories behind the plates thousands of quite humble Texans have a lot of not-at-all-vain fun displaying.

Texas is the first state in the U.S. to hire a private vendor to create, market, and sell new license plate designs as a way to raise money for the state. The program guarantees millions of dollars for the state and offers all Texans a fun choice in customizing their cars. In August 2009, the state awarded the contract to operate the My Plates program to a joint venture between Etech, Inc. of Nacogdoches ( and Pinnacle Technical Resources of Dallas ( My Plates is a contracted vendor with the Texas Department of Motor Vehicles (TxDMV). Since sales began November 19, 2009, Texans have bought more than 21,000 My Plates, putting $1.6M in the State General Revenue Fund.

My Plates designs and markets new specialty license plates as a vendor for the Texas Department of Motor Vehicles. My Plates’ goal is to create a long-term, mutually beneficial relationship designed to maximize revenues for the state through the sale of My Plates specialty plates. My Plates is dedicated to providing Texans with greater choices in specialty plate designs, a unique way to add personality to your vehicle, and unmatched customer service. My Plates is a joint venture of Etech, Inc. of Nacogdoches ( and Pinnacle Technical Resources of Dallas (, Pinnacle is a HUB certified minority owned company.

TxDMV is responsible for the registration, titling and credentialing of personal and commercial vehicles. It also licenses vehicle dealers and issues operating authority for commercial motor vehicles and buses. TxDMV also is home to the Auto Burglary and Theft Prevention Authority (ABTPA), which awards grants to law enforcement agencies to reduce auto theft and increase public awareness and education. To learn more, go to

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